כניסההרשמה
חזרה

Senior Product Marketing Manager

Cognyte
שכר לא צויןIsrael, Herzliya, Herzliya, Israel, מהמשרדסניורמשרה מלאה
משרה חיצונית, ההגשה באתר החברהאושר שהמשרה פתוחה לפני 10 שעות

You will develop product positioning, messaging, go-to-market strategies, and marketing materials for Cognyte’s technology solutions. You will work with Product, Sales, Marketing, and business stakeholders to support customers and guide marketing decisions.

מה תעשו

  • Build product narratives and value propositions with Product Management, Marketing, and Sales.
  • Create marketing content and sales enablement materials.
  • Develop and implement go-to-market strategies and demand generation activities.
  • Conduct market research and competitive analysis.
  • Lead cross-functional initiatives and align Product, Sales, Marketing, and business stakeholders.
  • Shape Product Marketing processes and methodologies across the organization.

דרישות

  • 6+ years of experience in B2G/B2B marketing.
  • Experience developing product positioning, messaging, and go-to-market strategies for complex technology solutions.
  • Experience leading cross-functional initiatives in matrix organizations.
  • Experience in market research, messaging, positioning, and competitive analysis.
  • Excellent written, verbal, presentation, and visual communication skills.

יתרון

  • Familiarity with intelligence practices and technologies.

תנאי סף

  • 6+ years of experience in B2G/B2B marketing
  • Willingness to travel at least 15%
Product marketingGo-to-market strategyProduct positioningMessagingMarket researchCompetitive analysisDemand generationSales enablement