כניסההרשמה
חזרה

Director of Performance

Papaya Gaming
שכר לא צויןTel-Aviv, Tel Aviv-Yafo, Israel, מרחוקלידמשרה מלאה
משרה חיצונית, ההגשה באתר החברהאושר שהמשרה פתוחה לפני 13 שעות

Lead Performance Marketing, User Acquisition, and Retargeting across Papaya’s mobile game portfolio. Set growth strategy, manage large marketing budgets, and lead a team in partnership with Marketing, Creative, Product, BI, Monetization, and Data.

מה תעשו

  • Define Performance Marketing, User Acquisition, and Retargeting strategy across the mobile game portfolio.
  • Lead, mentor, and develop the Performance/UA organization.
  • Manage and optimize marketing budgets across games, channels, markets, and platforms.
  • Improve ROAS, LTV, CAC, retention, and user growth through ongoing optimization.
  • Identify and evaluate growth opportunities, channels, platforms, and markets.
  • Set performance goals, KPIs, processes, and best practices.

דרישות

  • 7+ years of experience in Performance Marketing or User Acquisition, including significant mobile gaming experience.
  • 3+ years of people management experience, including leading managers or a multi-layered organization.
  • Experience owning large-scale User Acquisition and Retargeting operations across multiple games, markets, and channels.
  • Extensive experience managing multi-million-dollar marketing budgets and business growth outcomes.
  • Fluent English, written and spoken.

יתרון

  • Experience with SQL, Tableau, or other BI tools.
  • Advanced Excel skills.
  • Experience using AI and adopting new tools, technologies, and methodologies.

תנאי סף

  • 7+ years of experience in Performance Marketing or User Acquisition
  • 3+ years of people management experience
  • Fluent English, written and spoken
Performance MarketingUser AcquisitionRetargetingMobile attributionAppsFlyerAdjustExcelSQL