כניסההרשמה
חזרה

SVP, Product Marketing

Rakuten Viber
שכר לא צויןRamat Gan, Israel (Hybrid), Bnei Brak, Israel, היברידיפרינסיפלמשרה מלאה
משרה חיצונית, ההגשה באתר החברהאושר שהמשרה פתוחה לפני 12 שעות

Lead B2C product marketing for Viber’s global consumer portfolio, including messaging, calls, subscriptions, eSIM, and Dating. Own product positioning, go-to-market plans, growth, and global product marketing teams.

מה תעשו

  • Define product positioning, messaging frameworks, and value propositions for products and audience segments.
  • Own go-to-market plans for Viber’s communication, partnership, and monetization products.
  • Partner with Product and Business teams to identify and activate growth opportunities across the consumer funnel.
  • Lead market and customer research on user personas, market trends, and competitors.
  • Lead and develop global product marketing teams across Central East Europe, Ukraine, and APAC.
  • Align product management, sales, and marketing teams around shared revenue and growth goals.

דרישות

  • 10+ years of experience in product marketing, including at least 3 years in a senior leadership or executive role.
  • Proven track record in B2C consumer apps with a global footprint.
  • Experience with monetization and a range of marketing domains, including Performance, Social, PR, ASP, Content, CRM, and offline.
  • Experience leading and developing distributed marketing teams across regions and cultures.
  • Strong understanding of user acquisition, engagement, and retention, and experience using KPIs, funnel, and retention metrics to guide decisions.

תנאי סף

  • 10+ years of experience in product marketing
  • At least 3 years in a senior leadership or executive role
  • Experience in B2C consumer apps with a global footprint
Product MarketingGo-to-Market StrategyProduct PositioningB2C MarketingCustomer ResearchGrowth MarketingMarketing AnalyticsTeam Leadership