Senior User Acquisition Manager
HoneyBook
שכר לא צויןTel Aviv, מרחוקסניורמשרה מלאה
משרה חיצונית, ההגשה באתר החברהאושר שהמשרה פתוחה לפני 10 שעות
Own paid social as a core growth channel for HoneyBook, managing large-scale, full-funnel campaigns and budgets. Set testing and measurement strategies, optimize performance, and work with teams across marketing, product, data, and finance to support pipeline and revenue goals.
מה תעשו
- Own strategy, budget allocation, and management of paid social campaigns across Meta, TikTok, YouTube, LinkedIn, Reddit, and emerging channels.
- Use creative and conversion data to identify valuable audiences and optimize performance across the funnel.
- Lead testing roadmaps for audiences, creative, bidding, and platforms, and turn results into scalable strategy.
- Partner with Creative, Lifecycle, Brand, Product, Data, and Finance on integrated campaigns.
- Measure and document test results and brand lift studies, and build frameworks connecting spend to business outcomes.
- Present reports and recommendations to marketing leadership, and mentor junior team members.
דרישות
- 5+ years managing and scaling paid social campaigns with significant budgets at a global subscription-based or SaaS company.
- Hands-on, senior-level ownership of Meta and YouTube campaigns.
- Experience with audience segmentation, personalization, conversion rate optimization, and structured testing frameworks.
- Strong command of marketing analytics and technology, including attribution tools, ad platform reporting, and BI tools.
- Excellent communication and cross-functional collaboration skills, including presenting insights to senior stakeholders.
יתרון
- Experience testing and scaling emerging platforms.
תנאי סף
- 5+ years of professional experience managing and scaling paid social campaigns
- Experience at a global subscription-based or SaaS company
- Hands-on, senior-level ownership of Meta and YouTube campaigns
הטבות
- Competitive salary
- Meaningful equity grants
- Wellness programs
- Family leave policies
Paid SocialMeta AdsYouTube AdsTikTok AdsAudience SegmentationConversion Rate OptimizationMarketing AnalyticsA/B Testing